They serve as beacons for a neighborhood. Some are aloft tall metal poles, while others are painted on boards or attached to old decorative monuments.

In the wake of St. Petersburg's economic surge, Midtown's neighborhoods are adorned with a variety of the vivid signs.

"As you go through you will see very colorful and very unique signage and other types of artifacts that delineate where one neighborhood starts and another ends," said Goliath Davis, deputy mayor of Midtown.